The company's goal is to get more people involved in technology, science and engineering. The name Adafruit comes from Fried's online moniker "Ladyada", itself a homage to computer science pioneer Ada Lovelace. The company had $22 million in revenue in 2013 and $33 million in 2014. This reward was increased to $2,000 and then $3,000 following Microsoft's concerns about tampering. In 2010, Adafruit offered a US$1,000 (equivalent to $1,187 in 2020) reward for whoever could hack Microsoft's Kinect to make its motion sensing capabilities available for use for other projects. She later moved to New York City and established Adafruit Industries. Limor Fried, then a student at Massachusetts Institute of Technology, began selling electronic kits on her website from her own designs in 2005.
5.5 Wearable Electronics with Becky Stern.5.3 3D Hangouts with Noe and Pedro Ruiz.
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